03 November 2025 10:22 AM

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At Alunafi, we’ve always believed that building a revolutionary financial institution isn’t just about cutting edge technology or innovative payment solutions: it’s about having the right people in the boat. Over the past few months, our operations team has grown significantly, and we’re thrilled to finally give these incredible professionals the spotlight they deserve.
As our CEO Julian Goffin recently shared: “It may be a solo swim, but I never swam alone. Whether you’re swimming oceans or building companies, the truth is, you’re never doing it alone. And you shouldn’t be.” Today, we’re introducing you to four outstanding team members who embody this philosophy and are helping us navigate the exciting waters of fintech innovation.
Keith Mifsud: the foundation of our Operations excellence
Position: Senior Operations Officer
Joined: May 2025
Keith was our first major operations hire, and what a choice it was. At just 26, this Napoli superfan ⚽ brought an incredible energy that immediately transformed our operations department. Keith handles our end-to-end payment processing, customer onboarding, and ensures our daily operations run seamlessly.
“Keith embodies exactly what we look for at Alunafi,” says our Head of Strategy and Operations. “His dedication to operational excellence, combined with his natural ability to troubleshoot complex issues, makes him invaluable to our growth.”
When he’s not ensuring our SEPA and SWIFT transactions flow perfectly, you’ll find Keith on the football field, at the gym, traveling, or sharing laughs with friends and family. His work-life balance philosophy aligns perfectly with Alunafi’s culture of supporting our team’s passions outside of work.
Keith’s Impact: In just a few months, Keith has processed our customers onboardings and helped establish the operational frameworks that support our regulated financial institution status.
Alejandro Herminio Blanco Perez: from Cuba to cutting-edge fintech
Position: Operations Officer
Joined: June 2025
Alejandro’s journey from Cuba 🇨🇺 to Malta, and now to Alunafi, showcases exactly the kind of determination and adaptability we value. With a background in content moderation, customer service, and sales, Alejandro brings a unique perspective to our customer centric operations.
Working alongside Keith, Alejandro has quickly become essential to our customer onboarding process and payment operations. His problem solving abilities and natural teamwork skills made him an instant fit from day one.
“What we love about Alejandro is his genuine excitement for taking on new challenges,” notes our operations leadership. “That mindset drives innovation at Alunafi.”
A passionate football fan ⚽, gamer, and sports enthusiast, Alejandro has found his perfect match in Keith – creating a dynamic duo that keeps our operations running like clockwork while maintaining that team chemistry that makes work enjoyable.
Alejandro’s Impact: His diverse experience has proven invaluable in streamlining our customer communication processes and ensuring our international client base receives top tier support.
Paul: two decades of excellence meets fintech innovation
Position: Operations Officer
Joined: August 2025
Sometimes the best hires are experienced professionals ready to channel decades of expertise into something completely new. That’s exactly what we found in Paul.
With 10 years in the iGaming industry working with major names, plus another decade in customer service and management with local Maltese companies, Paul brings 20 years of operational excellence to our payment solutions.
But Paul isn’t just about professional experience – he’s a proud Lord of the Rings geek 🧙♂️ (Mae govannen!), a chess fanatic who runs youth groups for kids in his community ♟️, and a lifelong Reading FC supporter 📚⚽. His community involvement and diverse interests reflect the well-rounded professionals we seek at Alunafi.
“Paul’s enthusiasm for learning and tackling new challenges in fintech has been infectious since day one,” our team reports. “His high-stakes iGaming experience translates perfectly to our world of business banking.”
Paul’s Impact: Even in his first months, Paul’s experience with complex operational challenges has helped us refine our processes and prepare for increased transaction volumes.
Jacob Lia: the compliance expert we needed
Position: Operations Officer
Joined: August 2025
In the world of financial services, compliance isn’t just important – it’s everything. Jacob joined us with exactly the expertise we needed: 4 years of operations experience and a solid background as a KYC Analyst.
Jacob’s academic journey is equally impressive. He recently earned a diploma in Leadership and Management 🎓, studied Marketing (including an internship in the Netherlands 🇳🇱), and completed Events Management studies. This diverse educational background gives him that versatile, adaptable thinking that thrives in fintech.
As a proper foodie with an appreciation for good wine 🍷, someone who loves to travel 🌍, and has the patience to build incredible Lego creations 🧱, Jacob brings that perfect attention to detail that KYC work demands. Plus, like any true Maltese professional, he’s all about beach life during our gorgeous summers ☀️🏖️.
Jacob’s Impact: Jacob’s compliance expertise ensures our customer onboarding meets the highest regulatory standards, protecting both Alunafi and our clients while maintaining efficiency.
Building the future of business banking, one team member at a time
What makes these four professionals special isn’t just their individual expertise – it’s how they’ve come together to create something greater than the sum of their parts. Keith’s operational leadership, Alejandro’s customer-focused innovation, Paul’s decades of experience, and Jacob’s operations expertise with compliance knowledge form the backbone of our operations.
“Each of these team members represents a crucial piece of our growth puzzle,” reflects our leadership team. “They’re not just employees; they’re the foundation upon which we’re building the future of business banking for middle to high-risk industries.”
Alunafi culture: where professional excellence meets personal Passion
Looking at our new team members, you’ll notice a pattern: they’re all passionate about life outside of work. From football and chess to Lord of the Rings and Lego building, from travel and wine to community involvement and beach days – we believe that well-rounded individuals make the best professionals.
This philosophy extends throughout Alunafi. We’re not just building a financial institution; we’re creating a workplace where people can grow professionally while pursuing their passions personally.
What’s next for our growing team?
As Alunafi continues to expand our services and reach more businesses across Europe and beyond, our operations team will be the engine that powers this growth. With Keith, Alejandro, Paul, and Jacob forming our operational core, we’re ready to handle increased transaction volumes, more complex customer needs, and the regulatory challenges that come with being a licensed financial institution.
Our commitment to finding the right people – those who combine professional excellence with personal passion – will continue to guide our hiring philosophy as we grow.
Join Our Journey
Interested in being part of Alunafi’s revolutionary approach to business banking? We’re always looking for talented individuals who share our vision of making financial services more accessible and efficient for businesses.
Keep an eye on our careers page and follow us on LinkedIn for the latest opportunities to join our growing team.
Want to learn more about Alunafi’s services? Visit our website or follow us on LinkedIn for the latest updates on our journey to revolutionize business banking.